Hi, I’m Krista.

I’m a Group Creative Director with a focus on photography, video and art commissions. 

I’m currently at Apple, where I oversee the Services Visuals Studio. We’re responsible for vision-setting and execution of all types of visual creative, and our work drives Apple’s full set of Services products — Apple Music, TV+, Podcasts, Books, Maps and more. My work is equal parts creative direction, content strategy, org building, and team cultivation. I also Co-chair Women@Apple and volunteer as a mentor in Apple’s mentorship program.

Prior to Apple, I was at Condé Nast for more than a decade, creating award-winning photography and video for some of their biggest brands. My work has been recognized by the American Society of Magazine Editors, the Society of Publication Designers, American Photography and Communication Arts. I’ve also held positions on the boards of the Society of Publication Designers and Stanford Magazine, have been a panelist and lecturer for PDN and Mastered Ltd among others, and have juried photo contests for the top professional associations in the industry.